Analyse results.
So you have yourself a nice strategy and you make up your content accordingly. Sun is shining, birds are whistling and then, all of a sudden, a change.
'Play Winds of Change intro'
This happens and that's why you always need to keep track of your content. Does it still serve the goals of your organisation? But maybe even more important, does it still match the needs of your employees? Gather all the necessary feedback from your users and keep the content relevant for them.
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